Hoteliers and college students alike reach out to me because even with all the information they have access to, they’re just not sure where to start when it comes to revenue management. There are lots of fancy software that do some really impressive things, but even without using these it is possible to apply effective […]
Category: Videos
Someone sent an email to me at Chris@HotelRevenueMan.com asking how to increase revenue at his property. This was my response: “The most effective thing you can do to increase the revenue (and more importantly the profit) at your property is to price rooms based on demand. That means lowering rates during times of low demand […]
A new client needed some help with revenue management. I recorded his occupancy and rate for each day until the end of the year and noticed that every day had the same rate. This caused the times of high demand, his weekends, to fill up too quickly which means he was passing up revenue, and […]
I gave a presentation at a 1 Million Cups networking event about the hotel revenue management system I developed that I teach to hoteliers. I discuss some of the strategies I use and we look at the results hoteliers have seen using my services and system. The group was kind enough to record this for […]
When looking to purchase a hotel how do you know how much it’s worth? How do you know how much you should pay for it? In this video I show you step-by-step the best pricing model. You can take this formula and apply it to the property you’re looking to purchase to see if it’s […]
Length of stay restrictions (or LOS) can be very helpful tools especially during times of high demand. In this video I explain what they are and I give you a strategy to use to help decrease cost, increase profit and lessen the burden on your staff.
In this video I explain what rate parity is for hotels and lodging properties. I show you how to use and extranet to see if your hotel is in parity. I not only let you know the consequences of being out of parity, but also explain how to fix it.
A hotelier reached out to me because YoY (Year Over Year) revenue was down significantly. In this video I describe the process I used to help find the problem. We also look at how using my services helped them after only two months.
The most important part of a hotel’s marketing strategy is often having a successful keywords or AdWords strategy. In this video I explain what keywords are and how they work. I also suggest reaching out to experts like https://www.10xdigitalinc.com/ who can setup your Google AdWords account and help you manage your ads and keywords strategy.