What’s your favorite restaurant? Where is the best place to vacation? What’s your favorite song? Are you Republican or Democrat? Who’s your best friend? Should we hire another full-time employee or just have everyone work extra
The most visited travel website in the world is TripAdvisor.com (TA). This makes ranking well on TA very important to a business’s bottom line. Studies have shown that a percentage increase in revenue can be directly attributed to an increase in online review scores. This leaves many businesses
5 Tools For Successful Communication
Using these five questions will make sure you’re communicating successfully and will help avoid a multitude of problems. WHO? I was a manager at Garner’s Pizza and Wings in college. There was a big event and we were providing pizzas. In between his resupply runs the owner came into the store and asked me to […]
Please, Tell Me A Story!
Many people use advertising as an opportunity to pitch products and services to their customers, but the most effective marketers are storytellers. People don’t want to be pitched, they want to be told a story. Let’s talk about an imaginary amusement park. We’ll call it Fun Land. Here are two ways they could use a […]
I See Dead Projects!
When The Sixth Sense came out it was a cultural phenomenon. Typically during the second week of a movie’s release ticket sales drop by 40%, but the fifth week after this movie’s release was even bigger than its opening week.
Here’s the scenario: An OTA (like Booking.com or Expedia) sells a room at your property for 3 nights and leaves a note that says “Room was not able to be assigned.” You’re frustrated because you’re thinking “If there isn’t a room,
Working for a leader who doesn’t excel in these three areas is like working for Michael Scott, except it’s not funny. If your boss struggles in any of these
My Branson Experience
Revenue Management for multiple lodging properties Business Development for Branson Tourism Center Restaurant General Management Retail Store Owner Website Evaluations Consulting for Churches and Non-Profit Organizations